What happened to going to board-certified dermatologists for skincare advice? It seems like people now flock to their favorite content creators to review products. Some dermatologists are skinfluencers themselves, sharing educational content for free on Instagram.
You may not have gone to school for skincare, but if you are a total skincare aficionado, you could consider becoming a skincare influencer. Skinfluencers are very popular online because people want to care for their skin—whether to look younger for longer or to depend less on makeup. Whatever the reason, it’s a niche you can join.
4 Top Tips from the Top Skincare Instagram Accounts
You can’t just post a video of your morning skincare routine and leave it at that. You have to be strategic about what you share online. Successful skincare Instagram accounts have already tested what works well on the platform. Here’s what you can learn from them:
1. Do Skincare Trends
There is a new product on the scene every few months. Followers depend on skinfluencers to test out products before spending their money.
Participating in skincare trends can gain you significant traction. Use relevant hashtags to increase your discoverability. You can also participate in broader social media trends to showcase your personality and attract new followers.
2. Show Your Skincare Journey
The proof should be in the pudding. It’s hard to promote products effectively if your own skin doesn’t show results.
Take your followers on your skincare journey. Show them your starting point and the progress over time. Be transparent about hormonal flare-ups, drastic treatments like chemical peels, and other honest experiences. Authenticity builds trust, and Instagram users can quickly tell when someone isn’t being genuine.
3. Talk About Preventative Methods
Go beyond just products in bottles. Mention supplementary habits that impact your skin’s health, such as monthly facials.
Topics like Botox and fillers also draw attention. Discussing preventative treatments could bring significant views to your page.
4. Talk About How Your Ethnicity Plays a Part
Different skin tones have different skincare needs. Successful skinfluencers embrace diversity in their content.
For example, people of color often emphasize the importance of sunscreen—a myth persists that they don’t need it. Tailoring content to your demographic helps attract a niche audience who sees themselves reflected in you.
How the Top Skincare Influencers Make Money on Instagram
Top skincare influencers aren’t only in it for the love of skincare; they are making serious money. Here are three main ways they do it:
1. Brand Sponsorships
Brands partner with influencers to promote products directly to their followers. Sometimes creators are given scripts or keywords to mention, with the goal of raising brand awareness. Sponsored content can take the form of posts, Reels, or Instagram Stories.
2. Affiliate Links
Instead of upfront payments, some influencers earn through affiliate marketing. They promote products using special links or discount codes. Every sale made through their link earns them a commission, giving them control over their earnings based on performance.
3. Being a Brand Ambassador
A step beyond one-time sponsorships, brand ambassadors integrate products into their everyday lives and consistently promote them. Brands prefer influencers whose audience matches their target demographic, valuing engagement over follower count.
You Can Be One of Those Skinfluencers on Instagram, Too
Becoming a skincare influencer is within your reach. Here’s how many creators land opportunities:
Tag the Brands
Always tag the brands you use in your content. Whether it’s sunscreen, moisturizer, or serums from different companies, make sure they know you are promoting their products.
However, stay authentic. Viewers can tell when someone is only chasing a sponsorship.
Reach Out to the Brands
Be bold. Send a direct message to brands you love, expressing your interest in promoting their products. Explain why your audience fits their market. Some brands might start small by sending products and later offer official contracts if you prove your content’s value.
Skincare Influencer Marketing Tactics for Beginners
Buying endless skincare products to create content can be expensive. Here are strategies to save money and still grow:
Beauty on a Budget
Many consumers are criticizing influencers for promoting hyper-consumerism, especially as prices rise. Position yourself as someone who champions affordable skincare, featuring brands like Cetaphil and Cerave.
Market Minimalism
Having a 10-step routine isn’t necessary for everyone. Show your audience that simple, minimalistic skincare can still yield great results. Focus on key steps instead of overwhelming them with endless products.
Is There Space for Male Skincare Influencers?
Yes, there is! Men are now more invested in skincare than ever before.
If you have insights to offer—whether it’s about growing a healthy beard, maintaining good skin with a labor-intensive job, or encouraging sunscreen use—there’s a place for you. Capitalize on your unique experience to create content that speaks to other men.
